One of the product owner models that I’ve been sharing for many years is the 4-Quadrants of Product Ownership. I write about it in my new Scrum Product Ownership book and I’ve also shared it in this blog post.
But it recently struck me that I missed an important aspect of Product Ownership when I explored the quadrants.
I think there should also be a quadrant that focuses on:
I know and can read your mind.
How in the world could I have “left out” these personal attributes? To be honest, I’m embarrassed. But that being said, it’s not too late to correct this wrong ;-)
If you've been listening to our Meta-casts lately, Josh and I have been talking about the role of the Product Owner quite a bit.
We've been discussing questions like:
- Do you need one?
- If you do, what is the 'profile' of an excellent Product Owner?
- What do they do all day?
We've then been talking about a view I have about the role and the four key areas that you need to cover in order to do the role justice. I talked about them in my Scrum Product Owner book:
- the role is part Product Management
- part Project Management
- part Leadership
- and finally, part Business Analyst
I wish I would have come up with the "quadrants" notion when I was working on the 2'nd edition of the book...but, I didn't. But now I AM talking about the nuances of the role from a quadrants perspective.