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4 Quadrants

4 Quadrants + 1


4 Quadrants + 1

One of the product owner models that I’ve been sharing for many years is the 4-Quadrants of Product Ownership. I write about it in my new Scrum Product Ownership book and I’ve also shared it in this blog post.

But it recently struck me that I missed an important aspect of Product Ownership when I explored the quadrants.  

I think there should also be a quadrant that focuses on:

  • Self-awareness

  • Self-care

  • Personal growth & learning

  • And personal happiness

I know and can read your mind.

How in the world could I have “left out” these personal attributes? To be honest, I’m embarrassed. But that being said, it’s not too late to correct this wrong ;-)


The 4 Quadrants of Product Ownership

The 4 Quadrants of Product Ownership

If you've been listening to our Meta-casts lately, Josh and I have been talking about the role of the Product Owner quite a bit.

We've been discussing questions like:

  • Do you need one?
  • If you do, what is the 'profile' of an excellent Product Owner?
  • What do they do all day?
  • Etc.

We've then been talking about a view I have about the role and the four key areas that you need to cover in order to do the role justice. I talked about them in my Scrum Product Owner book:

  1. the role is part Product Management
  2. part Project Management
  3. part Leadership
  4. and finally, part Business Analyst

I wish I would have come up with the "quadrants" notion when I was working on the 2'nd edition of the book...but, I didn't. But now I AM talking about the nuances of the role from a quadrants perspective.