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Steve Johnson


User Stories vs. Market Stories

I read a recent article/blog post by Steve Johnson where he made the case for something he calls “market stories”.  Here’s a snippet from the post:

Lately I’ve been talking to people about “market stories.” Combined with personas, market stories describe the market problem on an emotional level, before you break it down into product stories and user stories and tasks. They inspire our internal teams to want to help customers as people, not just as buyers.

For example: “My father wandered away from home and we can’t find him.”