In the Agile Product space there are a few figures who are leading the way.
Jeff Patton – leads the way from an innovation and creativity perspective. Jeff’s storymapping technique is being used nearly everywhere to gain additional perspectives of backlogs beyond a simple list of requirements.
Ellen Gottesdiener – leads the way from a traditional requirements mapping perspective. Ellen has a strong Business Analysis background. As agile matured, she joined that approach and has added much in the way of mapping traditional analysis to agile analysis.
David Hussman – has partnered with Jeff Patton on many an occasion in his storymapping workshops. David has the uncanny ability to “see beyond” our current approaches and to keep us ground in “what matters”, while reminding us to ever challenge our staid approaches.
Roman Pichler – leads the way from a Product Ownership perspective. He focuses on valuation, forecasting, and roadmapping. I’ve always felt that my product ownership book focuses more towards the tactical role and Roman’s on the strategic. It doesn’t that that he’s a prolific contributor to the space.
And finally, Marty Cohen – leads the way helping us understand the nuance of Product Management as it related to agile products and Scrum Product Ownership. This is often an underexplored area in agile and Marty brings deep experience in Product Management, with an “agile slant”.