For years and years, I’ve been talking about the importance of Sprint Goals in the fabric of Scrum team execution. They:
- Help to guide the focus and conversations at the daily standup and the team’s daily activity;
- Help to focus the team’s sprint planning towards an outcome;
- Help to identify the purpose and focus of the sprint demo;
- Help the Product Owner and the team in making sprint content trade-offs if the run into difficulties;
- Ultimately help the team define what “success looks like” for each and every sprint.
Given that definition, my clients usually start looking at Sprint Goals in a different way. I see them as being very powerful mechanisms for focusing the team’s efforts and I hope you start to as well.