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value delivery

Value – Revisited

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Value – Revisited

In the Agile Product space there are a few figures who are leading the way.

Jeff Patton – leads the way from an innovation and creativity perspective. Jeff’s storymapping technique is being used nearly everywhere to gain additional perspectives of backlogs beyond a simple list of requirements.

Ellen Gottesdiener – leads the way from a traditional requirements mapping perspective. Ellen has a strong Business Analysis background. As agile matured, she joined that approach and has added much in the way of mapping traditional analysis to agile analysis.

David Hussman – has partnered with Jeff Patton on many an occasion in his storymapping workshops. David has the uncanny ability to “see beyond” our current approaches and to keep us ground in “what matters”, while reminding us to ever challenge our staid approaches.

Roman Pichler – leads the way from a Product Ownership perspective. He focuses on valuation, forecasting, and roadmapping. I’ve always felt that my product ownership book focuses more towards the tactical role and Roman’s on the strategic. It doesn’t that that he’s a prolific contributor to the space.

And finally, Marty Cohen – leads the way helping us understand the nuance of Product Management as it related to agile products and Scrum Product Ownership. This is often an underexplored area in agile and Marty brings deep experience in Product Management, with an “agile slant”.

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Measuring Product Ownership – What does “Good” look like?

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Measuring Product Ownership – What does “Good” look like?

In 2009 I first published Scrum Product Ownership. In 2013, I followed it up with a second edition. The book has been a popular read for those who are looking for a solid overview of what it takes to be a competent and craft-focused Product Owner.

Here’s what a new Product Owner from Spotify had to say about the book:

“I was recommended your book “Scrum Product Ownership - Balancing Value from the Inside Out” by senior colleagues at Spotify as the one book to read when new to product owning. After recently finishing reading it, I fully agree and will keep recommending your book to anyone getting started as a product owner.

I just wanted to say thank you for making the start of the ride less bumpy and for great advice that I will keep returning to as I gain experience.”

I share this because it helps to set the stage for this article and where my inspiration lies.

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