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Agile Product Management

Why the Scrum Product Owner IS a Project Manager

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Why the Scrum Product Owner IS a Project Manager

On the surface, this statement appears as if I’ve lost my mind. For one thing, a traditional view to Product Owners is as a Product Manager or customer/business stakeholder-facing role. And the traditional Project Manager is more so a planning and execution focused role. The two are quite far apart and seem to have little synergy.

The other factor is traditional versus agile contexts.

There are no “traditional” Product Owners. Usually a Product Manager is in essentially the role but it’s very outwardly and upwardly facing. Once the requirements are “signed off”, they’re not that interested in collaborating with the team until the end of the project.

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User Stories vs. Market Stories

I read a recent article/blog post by Steve Johnson where he made the case for something he calls “market stories”.  Here’s a snippet from the post:

Lately I’ve been talking to people about “market stories.” Combined with personas, market stories describe the market problem on an emotional level, before you break it down into product stories and user stories and tasks. They inspire our internal teams to want to help customers as people, not just as buyers.

For example: “My father wandered away from home and we can’t find him.”

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