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Compelling why

A Compelling WHY?

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A Compelling WHY?

I was reading an article from Mike Hall of Agile Velocity entitled The Most Important Question to Answer for Successful Agile Transformations. I’ve known Mike for quite a while and he’s an incredibly practical and skilled agile coach. So, I really wanted to explore the question. Point being…he had me “hooked”.

In the article he talked about how establishing a Business Objective was a crucial first step in any agile transformation effort. I’ll reframe it to be—your Compelling Why.

9 Typical Business Objectives

Mike spoke about Agile Velocity’s, Path to Agility framework having 9 business objectives that they typically try to uncover with their clients:

  1. Employee engagement

  2. Customer satisfaction

  3. Quality

  4. Speed

  5. Predictability

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