Someone approached me the other day for some coaching advice. It seems that they’re in a Coach / Scrum Master role and have a team that, well, isn’t doing very well.
They’re pushing back on the use of agile approaches—seeming to be going through the motions of Scrum. They’re not delivering much in the way of value. And, to use his words, they’re simply not motivated. Which was his question—
How do I motivate this team?
Certainly, this isn’t the first time I’ve heard this question and it certainly won’t be the last. My first thought though was—you don’t motivate a team; they have to motivate themselves. But, as I answered the question, I thought of the following as a Motivation Continuum for today’s teams—
