Not that long ago I encountered a company that was fully invested in Empowered Product Teams (EPT’s). You know, the work that Marty Cagan and SVPG have been evangelizing, training, and consulting on. It’s essentially the culmination of the work that Marty shared in his Empowered book.
Full disclosure, I’ve not studied Marty’s work in excruciating detail. I’ve read it and I largely agree with his perspectives on modern-day product development team dynamics that lead to success. However, I’m not SVPG trained nor an expert in the approaches.
But that being said, the company I ran into illustrated a problem with EPT’s that I want to share so that others might reconsider the model and effectively implement it in the real world.
So, what did the company do? They—
